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Economics for Business, by John Sloman
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The aim of this text is to make the intriguing subject of economics more accessible and relevant to those studying the subject as part of a business-related degree. The book covers all of the major principles of economics but its focus throughout is firmly on applying these economic principles to the real world of business.
The third edition of this highly successful textbook is written in a direct and straightforward style, making considerable use of business examples throughout to illustrate how economics can be used to understand business problems and the business environment. It has been thoroughly revised and updated to reflect current issues.
- Sales Rank: #4367614 in Books
- Published on: 2004-02-28
- Original language: English
- Number of items: 1
- Dimensions: 10.25" h x 7.25" w x 1.25" l,
- Binding: Paperback
- 726 pages
From the Publisher
Features
Extensive supplementary support. The text is equipped with a Companion website and an Instructors Resource CD-ROM
A Comprehensive index, including reference to all defined terms
A wealth of interesting material and case studies, which show how economics can be used to understand real business situations
Coverage of all major topics of economics, but also includes several specialist business chapters and sections (e.g. the business environment, marketing the product, growth strategies, the small-firm sector, multinational corporations, etc.)
Provides a balanced coverage of microeconomic, macroeconomic and international economic issues, with the emphasis on the economics and environment of business
Web references at the end of each chapter
FT Reports at the beginning of each section, which examine topical news stories
A range of features to aid learning, including: Definitions in the margin of all key terms; Review questions; A comprehensive Web appendix; Chapter summaries; Technical terms highlighted clearly in the margin
From the Back Cover
The third edition of this highly successful textbook is direct and readable, with a firm focus on applying economic principles to the real world of business. It has been thoroughly revised and updated to reflect current issues and is therefore ideal for a first course in economics taking a business perspective.
Features
- Contains a wealth of applied material and case studies which demonstrate how economics can be used to understand real business situations.
- Covers all the major topics of economics, as well as several specialist business chapters and sections.
- Provides a balanced coverage of microeconomic, macroeconomic and international economic issues.
- 'FT Reports' throughout which include articles from the Financial Times examining topical news stories.
- A range of pedagogical features to aid learning, including review questions and a web appendix.
New to this edition
Student supplements
This textbook is accompanied by an outstanding Companion Website, full of resources for students. These include: multiple-choice questions for each chapter; monthly updated links to news articles, with questions and commentary; hotlinks to related websites; case studies referenced in the main text; and answers to questions in the text.
Visit www.booksites.net/sloman
About the authors
John Sloman lectures in the School of Economics at the University of the West of England. He is also Director of the Economics Subject Centre of the UK government-funded Learning and Teaching Support Network (LTSN) for higher education. Economics LTSN is based at the University of Bristol.
Mark Sutcliffe is based at Bristol Business School at the University of the West of England and has many years of experience teaching economics to business studies students.
About the Author
John Sloman is Director of the Economics Network, the economics subject centre of the Higher Education Academy. Economics Network is based at the University of Bristol. John is also Visiting Professor at the University of West of England, Bristol Kevin Hinde is Senior Teaching Fellow in the School of Economics, Finance, and Business at the University of Durham. Dean Garratt is Senior Lecturer in Economics at Nottingham Trent University.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Excellent textbook - Basics for student
By Gabriele
Exceptional textbook, content very well structured. Author provides also further didactic material to deepen subjects, self-assessments and studied cases.
Easy language and vocabulary but precise as well as understandable.
I think it's the best way to start studying Economics for undergraduates and graduates.
0 of 0 people found the following review helpful.
It is a good book
By John Sitorus
I am attending the post graduate study and really need this book . Amazon help me to get this book although I stay in the country where the text book such as this book is not easily obtained .
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