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I is for Influence: The new science of persuasion, by Rob Yeung
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‘How to influence people without getting them drunk or flirting: brilliant’ Venetia Thompson, bestselling author of Gross Misconduct
• How exactly can we use our body language to win friends and influence people?
• When can £1 be more persuasive than £50?
• Why does giving customers more choice make them less likely to make a purchase?
Some people seem naturally more influential and persuasive. In fact they are simply using rules and techniques that anyone can harness. Psychologist Rob Yeung explores the latest research to expose myths and uncover the real truths about the art of influence and persuasion.
I is for Influence not only reveals the secrets behind effortlessly winning trust and support; it will allow you to learn proven techniques for getting that promotion, winning that business contract or even finding your perfect match.
By the bestselling author of Confidence and The Extra One Per Cent (Macmillan, 2010).
‘This book provides readers with the latest science on persuasion. A must read’ Professor Cary L. Cooper, CBE, Professor of Psychology
- Sales Rank: #1516943 in eBooks
- Published on: 2011-09-02
- Released on: 2011-09-02
- Format: Kindle eBook
About the Author
Dr Rob Yeung is a chartered psychologist of the British Psychological Society. He has written more than 20 books including the 2008 bestseller Confidence: The art of getting whatever you want and The Extra One Per Cent: How small changes make exceptional people (Macmillan, 2010). He is regularly asked to comment in the media and has appeared on numerous TV shows as the psychologist 'talking head'.
Most helpful customer reviews
2 of 2 people found the following review helpful.
M is for Must Read!
By roy
Have just finished this book and was rather surprised that there are no reviews at all about it. A well thought out and written book with nice touches of humour along the way. Some of the science mentioned you may have been aware of but here the corresponding studies are included so you can get a better idea of the how and whys. An easy to read and informative book with lessons and ideas one can incorporate into their work and personal life. I'll be buying a copy for my daughter as i think the ideas within can teach her a lot.
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