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Kamis, 20 Desember 2012

[F706.Ebook] Ebook Branded: Branding in Sport Business, by Jason W. Lee

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This book is a resource that examines significant brands and the points of interest associated with the success (and sometimes failures) of the profiled brands. Brands in this work span sport, recreation, and beyond, and each chapter sheds light on actions which have utilized sport business to cultivate brand equity. The concept of branding is important and has generated great interest in academic and professional circles. Brands range from a collection of images that represent products to a variety symbols associated with products and their producers and consumers build associations and affinities through to these brands. By serving as the embodiment of the accumulation all the information connected to companies, people, places, goods, and services, brands profiled in this work will address successful (and sometimes not so successful) practices and provide points for discussion and further examination. The information provided in this work can serve as a stand alone read or as a supplemental text in a variety of academic settings. To further enhance the information provided in this work, each chapter is developed to include (1) an Opening Line-up section which overview the company and the cases being addressed, (2) a basic Timeline identifying relevant historical events and providing points of reference regarding significant points of history for the brands, (3) a The Final Score component at the conclusion of the profile which critically examine industry perspectives and implication regarding the profiled brands, (4) the identification of key concepts in the Post-Game Comments section, and the opportunity for further theoretical explorations can occur through answering issues addressed provide Discussion Questions section (this section would be useful for facilitating class discussions). Furthermore, web based resources, tables, side boxes, and figures are provided to offer further background information for the brands being profiled.

Sales Rank: #1204856 in Books
Published on: 2010-01-01
Original language: English
Number of items: 1
Dimensions: 9.00" h x 6.00" w x .75" l, 1.30 pounds
Binding: Paperback
370 pages

About the Author
Jason Lee is a professor of sport management at the University of North Florida.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Branded
By JR
Great review of branding in the sport industry through what others have done. I would highly recommend this for anyone wanting to know more about branding particular industries to learn what they did right and what others did not so quite so right.

0 of 0 people found the following review helpful.
Five Stars
By Amanda Puffer
great book for my class

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Rabu, 19 Desember 2012

[G185.Ebook] Get Free Ebook America's Kitchens, by Nancy Carlisle, Melinda Talbot Nasardinov, Jennifer Pustz

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It is amazing what this one room--at times a harried workspace and at others the sentimental heart of the home--has meant to people over the course of more than four centuries.

America's Kitchens tells the story of this important room and features New England hearths, detached kitchens on southern plantations, Spanish colonial kitchens of the Southwest, elaborate nineteenth-century kitchens in the Midwest, and middle-class open-plan homes of 1950s suburbia. The book traces technological developments such as the introduction of the cast-iron cookstove, the efficiency of the Hoosier cabinet, and the impact of the frozen food industry to suggest how these innovations have transformed kitchen work and changed women's lives.

Innovatively designed and lavishly illustrated with historic drawings, photographs, and a fascinating array of ephemera from Historic New England's diverse collections, America's Kitchens describes what it was like to live with and work in kitchens that had none of the conveniences we take for granted. At the same time, the book analyzes the profound place of the kitchen in our own lives today.

Sales Rank: #704233 in Books
Brand: Brand: Historic New England
Published on: 2008-12-01
Original language: English
Number of items: 1
Dimensions: 10.80" h x .70" w x 8.20" l, 2.33 pounds
Binding: Paperback
198 pages

Features

Used Book in Good Condition

Review
"...Innovatively designed and lavishly illustrated with historic drawings, photographs, and a fascinating array of ephemera from Historic New England's diverse collections, "America's Kitchens' describes what it was like to live with and work in kitchens that had none of the conveniences we take for granted. At the same time, the book analyzes the profound place of the kitchen in our own lives today..." —Antiques Journal

"...a compelling homage to the beloved room within the home that is central to our lives in so many respects...richly embellished with paintings, photographs and historic drawings..."—Culinary History Enthusiasts of Wisconsin

"...It's the kitchen that's the most evocative room in the American household. The authors of America's Kitchens reaffirm that fact of national life in this fascinating compilation of words and images that trace the room's evolution from the "hearth way of life" in the colonies all the way to the granite-topped, open-plan kitchen extravaganzas of today...."—The Culinary Times

"......Innovatively designed and lavishly illustrated with historic drawings, photographs and a fascinating array of ephemera from Historic New England's diverse collections, America's Kitchens describes what it was like to live with and work in kitchens that had none of the conveniences we take for granted. At the same time, the book analyzes the profound place of the kitchen in our own lives today."—Kennebec Journal

Review
...The variety of illustrations in Kitchens produces an engaging panorama ranging from period photography, written documents, drawings, and advertisements to genre paintings. The span of illustrative material runs parallel to and complements the book's highly satisfactory essays on kitchens, and cooking traditions, making it an outstanding resource for house restorers...."

"...a text that delves into the social history of the space and its inhabitants....subjects such as regional foodstuffs, domestic servants, home economics, and advertising are well covered....Excerpts from household manuals and diaries, quotations from notable figures, and recipes interspersed throughout the book are a charming addition to the text...Myriad illustrations are included, mostly of paintings, prints, and archival photographs that capture very well the activity of the kitchen..."

About the Author
A curator for more than twenty years at Historic New England, NANCY CARLISLE works with some of the most important historic kitchens in the country and has written and lectured widely on the material culture of domestic life. MELINDA TALBOT NASARDINOV, a former assistant curator at Historic New England, is a graduate of the Winterthur Program in Early American Culture and writes about American decorative arts and the history of domestic life.

Most helpful customer reviews

5 of 6 people found the following review helpful.
I had high expectations.....
By Kate J
and the book exceeded them! A delightful book suitable to the casual kitchen person or serious academic.

4 of 4 people found the following review helpful.
Great gift for a cook OR a history buff!
By Price Watcher
This is a beautifully illustrated and well researched book that will appeal to many different audiences. I think it would be a great gift for a cook with too many cookbooks, or any fan of American history, particularly women's history. I also think it would be great for a school library, since kids just love to write papers and projects on topics like these (e.g. what did the colonists really eat?). While the book is written for adults and includes scholarly citations, the writing style is accessible enough for older children.

The book has seven chapters:
1) The kitchen in American life
2) The New England hearth 1720-1840
3) Kitchens in the plantation south 1830-1860
4) Cookstoves and servants 1850-1890
5) Kitchens along the Rio Grande 1821-1912
6) Towards the modern kitchen 1890-1945
7) The Postwar kitchen 1945-present

Thus the book moves through time and place in a very engaging way. The book is fully illustrated; a picture on nearly every page. It's the kind of book you could read cover-to-cover or just flip through and read a page here and there, and enjoy it both ways.

As a food fan myself, this book made me reflect. A lot of us foodies are so enthusiastic nowadays about "slow" and authentic food, and so against processed and prepared foods. Yet this book showed how preparing, cooking, and preserving food often dominated literally every minute of women's lives. For example, "by some estimates, women may have spent as much as six to eight hours a day grinding corn and another two or three hours making tortillas" (p. 111). Wow. Even the most dedicated foodie doesn't want to spend 10 hours a day making the same thing, every single day. Made me appreciate technology in and out of the kitchen much more. And it also made me realize why, for example, my grandmother was big into canned and frozen foods. What a relief it must have seemed after watching her own mother and grandmother work this much.

I highly recommend this book!

4 of 4 people found the following review helpful.
A fascinating and wonderfully illustrated book about the most popular room in the house
By Joanne K. Bouknight
I've written about kitchens for Taunton Press and I'm always on the lookout for books about the history of kitchen design. I checked this out from my fantastic local library, but I'm very definitely going to purchase it, as it belongs in my personal library. This book contains a nice mix of academic research and original sources. It is stuffed full of photos, illustrations and quotes from original texts from all eras. And it has an incredible, huge bibliography, including a reference to some fascinating and comprehensive online sources. History buffs, designers, and cooks of all ages should enjoy seeing what Americans have considered ideal for kitchen design over our 200-plus year history.

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Selasa, 18 Desember 2012

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Sales Rank: #4300993 in Books
Published on: 2014-01-01
Original language: English
Number of items: 1
Dimensions: .0 pounds
Binding: Paperback

About the Author
James Q. Wilson most recently taught at Boston College and Pepperdine University. He was Professor Emeritus of Management and Public Administration at UCLA and was previously Shattuck Professor of Government at Harvard University. He wrote more than a dozen books on the subjects of public policy, bureaucracy, and political philosophy. He was president of the American Political Science Association (APSA), and he is the only political scientist to win three of the four lifetime achievement awards presented by the APSA. He received the Presidential Medal of Freedom, the nation's highest civilian award, in 2003. Professor Wilson passed away in March of 2012 after battling cancer. His work helped shape the field of political science in the United States. His many years of service to his AMERICAN GOVERNMENT book remain evident on every page and will continue for many editions to come.

John J. DiIulio, Jr. is a Professor of Political Science at the University of Pennsylvania and has won each of Penn's most prestigious teaching awards. He was previously Professor of Politics and Public Affairs at Princeton University. He received his PhD in Political Science from Harvard University. He has been a senior fellow and directed research programs at several leading think tanks including the Brookings Institution and has won awards from the Association of Public Policy Analysis and Management, the American Political Science Association, and other bodies. He has advised presidential candidates in both parties, served on bipartisan government reform commissions, and worked as a senior staff member in the White House.

Meena Bose is director of the Peter S. Kalikow Center for the Study of the American Presidency, Peter S. Kalikow Chair in Presidential Studies, and Professor of Political Science at Hofstra University. She received her PhD in 1996 from Princeton University. Dr. Bose teaches courses on the American Presidency, Presidential Leadership and Policy Making, and American Politics. She is the author or editor of several volumes in presidency studies and American politics. She taught for six years at the United States Military Academy at West Point.

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Senin, 17 Desember 2012

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A guide that deals with Native American Lakota spirituality. It features a thought-provoking series of lessons that explain how the art of perseverance is necessary in life, even through shadow and sadness.

Sales Rank: #8862424 in Books
Published on: 2010
Binding: Paperback
144 pages

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Kamis, 13 Desember 2012

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I is for Influence: The new science of persuasion, by Rob Yeung

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‘How to influence people without getting them drunk or flirting: brilliant’ Venetia Thompson, bestselling author of Gross Misconduct

• How exactly can we use our body language to win friends and influence people?

• When can £1 be more persuasive than £50?

• Why does giving customers more choice make them less likely to make a purchase?

Some people seem naturally more influential and persuasive. In fact they are simply using rules and techniques that anyone can harness. Psychologist Rob Yeung explores the latest research to expose myths and uncover the real truths about the art of influence and persuasion.

I is for Influence not only reveals the secrets behind effortlessly winning trust and support; it will allow you to learn proven techniques for getting that promotion, winning that business contract or even finding your perfect match.

By the bestselling author of Confidence and The Extra One Per Cent (Macmillan, 2010).

‘This book provides readers with the latest science on persuasion. A must read’ Professor Cary L. Cooper, CBE, Professor of Psychology

Sales Rank: #1516943 in eBooks
Published on: 2011-09-02
Released on: 2011-09-02
Format: Kindle eBook

About the Author
Dr Rob Yeung is a chartered psychologist of the British Psychological Society. He has written more than 20 books including the 2008 bestseller Confidence: The art of getting whatever you want and The Extra One Per Cent: How small changes make exceptional people (Macmillan, 2010). He is regularly asked to comment in the media and has appeared on numerous TV shows as the psychologist 'talking head'.

Most helpful customer reviews

2 of 2 people found the following review helpful.
M is for Must Read!
By roy
Have just finished this book and was rather surprised that there are no reviews at all about it. A well thought out and written book with nice touches of humour along the way. Some of the science mentioned you may have been aware of but here the corresponding studies are included so you can get a better idea of the how and whys. An easy to read and informative book with lessons and ideas one can incorporate into their work and personal life. I'll be buying a copy for my daughter as i think the ideas within can teach her a lot.

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Rabu, 12 Desember 2012

[N324.Ebook] Download PDF Event Management For Dummies by Laura Capell (5-Sep-2013) Paperback, by Laura Capell

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Published on: 1600
Binding: Paperback

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3 of 3 people found the following review helpful.
Be aware that this is not from USA
By Stephen Ashley
I returned this book because all of the financial information is in foreign currency and is based on the economy found in a different part of the world. Although the concepts in this book may be relevant, for me the budgeting and costs are an essential part of what I needed to learn, so I felt this was inappropriate for me. I gave it 4 stars because I didn't want to criticize it - it may be good for those in other parts of the world, but I just wanted to let people in the USA to be alerted to this issue so they know what they're getting.

0 of 0 people found the following review helpful.
Five Stars
By Nicole Bey
The book is very informative

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Senin, 10 Desember 2012

[U728.Ebook] Free Ebook Negotiating Skills for Managers, by Steven Cohen

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Now translated into nine languages! This reader-friendly, icon-rich series is must reading for all managers at every level.

All managers, whether brand new to their positions or well established in the corporate hierarchy, can use a little "brushing up" now and then. The skills-based Briefcase Books series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their corporations.

Virtually everything in business is negotiated, and the ability to negotiate strong agreements and understandings is among today's most valuable talents. Negotiating Skills for Managers explains how to establish a solid pre-negotiation foundation, subtly guide the negotiation, and consistently set and achieve satisfactory targets. From transferring one's existing strengths to the negotiating table to avoiding common negotiating errors, it reveals battle-proven steps for reaching personal and organizational objectives in every negotiation.

Sales Rank: #1005987 in Books
Published on: 2002-03-22
Released on: 2002-03-22
Original language: English
Number of items: 1
Dimensions: 8.90" h x .50" w x 5.90" l, .73 pounds
Binding: Paperback
180 pages

From the Back Cover

Negotiating Techniques for Achieving Buy-In from All SidesWhile Ensuring Your Primary Goals are Accomplished

The skill to negotiate effectively is essential in today's give-and-take management environment. Negotiating Skills for Managers provides the tools you need to understand and prepare for each negotiation, along with proven methods to subtly and skillfully guide it to a successful conclusion. Turn to this latest addition to McGraw-Hill's skills-based Briefcase Books series for hands-on techniques you can utilize to:

Discover each party's hot button issues, and ensure they are addressed and satisfied
Overcome cultural barriers to develop understanding and agreement between parties

Effective negotiation shouldn't be a hard-fought battleground, with one side bent on destroying the other. Let Negotiating Skills for Managers show you how to negotiate with tact and skill, accomplishing your own personal and organizational objectives while creating non-adversarial agreements that will stand the test of time and the destructive pressures of the marketplace.

Briefcase Books, written specifically for today's busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page:

Clear definitions of important terms, concepts, and jargon
Tips and tactics for conducting successful negotiations
Insider tips for implementing this book's practices
Practical advice for minimizing negotiation mistakes
Warning signs for where things couldand often dogo wrong
Stories of negotiations that have gone wellor not so well
Procedures, techniques, and tactics you can use in your next negotiation

About the Author

Steven Cohen is the head of The Negotiation Skills

Company and delivers seminars and speeches on training worldwide.

Most helpful customer reviews

0 of 0 people found the following review helpful.
poorly organized and unfocused
By Brian Beattie
This work is very difficult to endure. It takes a very small amount of useful information and repeats it without apparent purpose regardless of the chapter title. The text is brimming with filler. It feels at times like a rant. I offer one paragraph from the conclusion of chapter 5 for example:

"Be Prepared
Satirist Tom Lehrer wrote a ditty many years ago, poking gentle fun at the slogan of the Boy Scouts: 'Be prepared.' In negotiations, being prepared is a critical means for increasing your competence and your confidence - and your ability to respond calmly to unexpected issues. If you use Interest Mapping whenever you you have the time and opportunity to prepare, you enhance your ability to negotiate effectively when preparation has not been possible. Interest Mapping when you have preparation time helps you enhance your negotiation instincts for those circumstances when you don't have time to prepare. Developing good negotiating instincts is another form of inoculation; it can protect you from making mistakes in the negotiating process and from agreeing to deals that you might regret afterward." (p. 82)

The chapter ends without further reference to Tom Lehrer or the Boy Scouts or explain the relevance of the allusion. This paragraph says basically nothing, three times.

If you are required to read this book for a class (I must) I suggest (a) only reading the "Manager's Checklists", and (b) repeatedly informing your professor how using this embarrassingly bad text in the syllabus calls the academic value of the course into question. The author should have paid to have a good editor, not simply spell-check-send. (zero stars)

27 of 28 people found the following review helpful.
I don't mean to sound extremist...
By Steven P. Kelley
I'm sure if you take a look at the other reviewers, you'll wonder why I am such the dissenter of opinion, however, my opinion is unwaivering on this read. I am currently an MBA student and therefore read more than my share (I think I'm getting crosseyed from all of the reading!)
Anyway, my point is that there are numerous texts on negotiation skills, creating and relaying value, cross-cultural issues in negotiations and any number of personal and environmental factors involved in any given negotiation.
However, I believe the author does a very poor job in this book in providing [cost of book] worth of substance. Points that are made early on in the book are drudgingly rehashed over and over again, as if the author is trying to fill pages like I admittedly used to do with 7th grade class reports. Except that I used to paraphrase the Encyclopedia...which had some interesting points. This author has a knack for the obvious and fails to point out any valuable case studies. Most of the "grey-window box" cases presented, sparse as they may be, relate parochial stories of how a husband and wife "negotiated" the picking up of clothing on the floor by understanding the underlying wife's concern...not to trip on the pile of clothes. Again, a fairly weak example to use in business dealings. I mean, c'mon, the name of the book is "Negotiating Skills for Managers" I can understand an occasional side-bar on ways to apply these (skills?) to other aspects of your life, but the ratio of little stories to actual examples of business dealings or cross-cultural negotiations is about 100:0. The author NEVER cites a substanial business negotiating example.
One grey-box cites this scenario;
"More recently, my wife and I had dinner (without reservations) at a Japanese restaurant in our town. We patiently waited for a table. Once seated, the food came very slowly; obviously the kitchen was overburdened. Our waitress did not wait for us to ask; she brought us an extra carafe of hot sake on the house." (Page 160)
It's a nice story about a restaurant aware of their poor service and attempt to make up for it with some free sake. Good for that restaurant...that IS smart service. BUT, where was the negotiating? negotiated in this scenario?
Another grey-box:
"One of the tricks negotiators sometimes try to use is the good cop/bad routine in which one of your counterparts purposefully plays the tough guy while his teammate utilizes charm on you..." It continues, "Be careful not to accuse the other team of bad manners. Instead, say something like, 'I feel as if I am being good cop/bad copped in this negotiation and it is not bringing me any closer to agreement"
What kind of negotiations are we referring to here? Used car sales? You MUST be joking. In all of my professional business dealings either domestic or abroad, I have never run into such juvenile tactics, except for one teenager selling used Ford cars. (if you stretch to call this a professional business dealing)
To be fair, there are some real points in this book, albeit mostly common sense. (for example, keeping emotions in check when negotiating and approaching it from a win/win situation, not a war or competition to see who can come out ahead.) However, these points could be covered in a five-page document, double-spaced, minus the little grey-boxes, and turned in to the 7th-grade teacher, who would probably give it a 'B.'
Please! If you REALLY still want to read this book, save your money and send me an email. I'll be happy to send you my copy for free!

0 of 0 people found the following review helpful.
Five Stars
By Katerina
The book is a very useful and practical tool!

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